Access Plus -
Logo Design and Branding

The Access Plus logo and branding for Medtronic Diabetes Australia was developed to reflect a more human-centred, accessible approach to diabetes support. The identity combines clarity with warmth, using a clean, modern typeface paired with a vibrant yet calming colour palette to balance clinical credibility with approachability.

The “plus” symbol becomes a key brand device - representing care, connection, and added support - while its soft, rounded geometry reinforces inclusivity and ease of use.

Designed to work seamlessly across digital and print touchpoints, the branding system prioritises legibility, consistency, and adaptability, ensuring it resonates with a diverse audience while aligning with Medtronic’s global brand standards.